Journal

Take 10sOctober 2025

Take 10 with Shona Taylor

Shona Taylor recently joined Amplified Lifestyles as a Shading System Designer, but her connections to some of her colleagues go back over a decade. Originally from Edinburgh, she moved to the Bay Area as a wee lassie, blending Caledonian charm with California innovation. As a second-generation window covering expert, Shona is adept at finding automated…

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Out and AboutJuly 2025

THE SPHERE: IN BETWEEN THE DARK AND THE LIGHT

Las Vegas, the desert fantasy of neon and decadence, where day becomes night and night becomes day, has been eclipsed by The Sphere with its cutting-edge audiovisual tech, sensory immersion, and unprecedented scale. Designed by the global entertainment architecture firm Populous, the orbital structure stands at 366 feet tall and 516 feet wide, transforming the…

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Collaborator ProfileJune 2025

Collaborator Profile: Jonathan Feldman of Feldman Architecture

Amplified is excited to be collaborating on an upcoming project with Feldman Architecture, Cloud's Rest. The firm's iconic homes etch California's dramatic landscape like exquisite haiku poems. For this compound, the architects designed a series of pavilions located in the remote Santa Lucia Preserve, a 20,000-acre private development and land trust near Carmel. Each pavilion…

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Collaborator ProfileApril 2025

A Conversation with Jess Field of Field Architecture

Amplified is proud to partner with some of the Bay Area’s most talented architects, builders, and interior designers. Among them is Field Architecture, a Palo Alto-based firm led by father-and-son team Stan and Jess Field.

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HistoricApril 2025

“Lantern Lit” at Taliesin West: Lutron Creates Magic

This Spring Break, Amplified and some of their collaborators made a pilgrimage to Scottsdale and Frank Lloyd Wright's Taliesin West. Lutron invited them to see their innovative installation of Ketra's lighting system. Wright, a pivotal 20th-century architect, built Taliesin West as his winter camp in 1937. The Desert Studio educated students through apprenticeship and hands-on…

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