Take 10 With Casey Webster

For Amplified Lifestyles’ principal Casey Webster his eighteen-year career in the home electronics industry has made him committed to the client experience. It is a philosophy that Casey shares with the other managing partners. While Amplified is always searching for the latest integrated system technologies and solutions, the team and their dedication to customer service make the company unique.

AL: What drew you into the world of home technology?

CW: I wouldn’t say I was drawn to the world of home technology. Honestly, I fell into the industry without any knowledge or expectations, just a need to put myself through college. My roommate worked at Starbucks next to an electronics store, and one day while waiting for her to get off, I filled out an application to pass the time. The funny thing is when they called to offer me a job; I initially turned it down. It was summertime, and I was too busy being a “College Student” enjoying the San Diego weather. Later in the year, I got another call requesting I reconsider their employment offer, and this time the timing was right.

AL: Since you have experience in many facets of the industry, which do you enjoy most and why? Systems design, installation, or operations management?

CW: Customer service. I enjoy working with our customers and building partners to establish lasting relationships, solve problems, and create unique experiences.

AL: Can you elaborate on your mantra, “Flash and flare are fun, but at the end of the day, all that matters is if it works?“

CW: Many A/V companies get caught up wanting to say “Yes, we can do that” to win their clients. They jeopardize the reliability of aspects of home technology used 99% of the time for the one-off use case. Often less is more. 

AL: What have been the challenges and opportunities that you have found as a partner at Amplified Lifestyles?  

CW: The biggest challenge is also our greatest opportunity. Before starting Amplified, I founded another home technology company still operating in Southern California today. That experience opened my eyes to the biggest problem in our industry, and I was one of them, “The AV Guy”.

My second time around, I wanted to ensure I built a Team for our clients to outlast any individual. Everyone experiences life changes; your home technology’s serviceability shouldn’t hinge on whether your “AV Guy” decides to move out of state or retire.

Intending to build a Team, I was fortunate to meet incredibly talented people early on with Jeremy McKenzie, Kevin Cook, and Tim Johnson. It was clear that restructuring Amplified with this Team as equal partners was the best way to put an end to “The AV Guy,”

AL: Who is your ideal client?

CW: My ideal client is someone who values our time and expertise. As the industry has evolved, the products we provide become more commonplace, and our true offering is our people.

AL: How would you define your work in three words?

CW: Creative, Controlled, Chaos

AL: How do you maintain a work/life balance?

CW: I think most people would say my work-life balance is out of balance, but I genuinely enjoy working. It’s not the work that is always enjoyable but seeing the results of your hard work is the reward. That being said, my family is my pastime, and having a flexible schedule to be a part of my children’s lives and experiences makes it all worth it.

AL: A skill you’re working on mastering?

CW: Parenting.

AL: What are three things you can’t live without?

CW: Friends, Family, and Reese’s Peanut Butter Cups.

AL: Who would it be if you could switch lives with someone for a day?

CW: I don’t have a particular person I would switch lives with, but I would love to experience the world in a different period in time. Time travel would be my superpower if I could have one; switching lives with someone from the distant past would be awesome.